We’re ADS That Matters, an organic SEO company that treats search as a revenue system, not a leaderboard. We fix what’s technically broken, build the content and authority that earns rankings, and — because we run paid ads too — we make your SEO and your paid campaigns work as one engine instead of two disconnected line items. One team, one strategy, one dashboard.
Most sites see meaningful movement in 3–6 months, with compounding growth after that. Pricing is usually a monthly retainer (commonly $1,000–$7,500+/month) scaled to competitiveness and scope. No one can honestly guarantee a #1 ranking — anyone who does is a red flag.
987+ sites ranked • 86% average organic traffic growth • $1.2M+ organic revenue driven • 94%+ client retention.
A ranking you can’t tie to a sale is a vanity metric. We build organic SEO around outcomes that show up in your bank account, not just your rank tracker:
We report on rankings too, of course — but only as a leading indicator of the numbers that actually matter. If a ranking isn’t moving leads, it isn’t the win it looks like.
The client had limited organic visibility, with just 151 clicks and 16.1K impressions in the previous 3 months.
Organic clicks grew to 309 (+105%), while impressions jumped to 42K (+161%).
Average position also improved from 48.7 to 41.1.
| Term | What It Means |
|---|---|
| Organic Traffic | Visitors from unpaid search results. |
| Keyword Rankings | Where your pages sit in search results for a given query. |
| Search Intent | What a searcher actually wants — informational, commercial, or transactional. |
| Technical SEO | The crawl, index, and speed foundations that let a site rank. |
| Core Web Vitals | Google's page-experience speed and stability metrics. |
| Domain Authority | A third-party estimate of a site's overall ranking strength. |
| Backlinks | Links from other sites — a core trust and authority signal. |
| E-E-A-T | Experience, Expertise, Authoritativeness, and Trust — Google's quality lens. |
| SERP Features | Snippets, People Also Ask, local packs, and AI Overviews on the results page. |
| Share of Voice | Your slice of total organic visibility in your market. |
Great SEO isn’t one task — it’s several disciplines working together. Weakness in any one caps the results of the others. Here’s the full stack we run, with dedicated deep-dives where you want them:
The foundation: crawlability, indexation, site speed, Core Web Vitals, site architecture, and the fixes that let everything else rank
Titles, meta descriptions, headers, internal linking, and content optimized for real search intent
Link building, digital PR, and the authority signals that earn trust with Google
Google Business Profile, the local map pack, citations, and "near me" visibility for location-based businesses
Category and product-page optimization, faceted navigation, and organic revenue for online stores
Each discipline links to its own page where you can go deeper — this hub is where they come together into one strategy.
Full technical, content, and backlink audit — we find what's holding the site back before touching anything else
Technical fixes first, then on-page optimization for intent, so the site is actually rankable
Build the content that earns rankings and the links that earn trust
Track organic conversions and revenue, double down on what works, and let the gains stack month over month
SEO is a compounding investment, not a switch. The first months build the foundation; the growth accelerates once it’s laid.
Here’s what a pure-SEO agency can’t offer you: we run paid media too, and that makes our SEO measurably better. Most companies treat organic and paid as separate teams that barely talk. We treat them as one system, and both sides win:
If you’re running paid ads and SEO in separate silos, you’re leaving money on the table in both.
Search changed. A growing share of queries now get answered directly by Google’s AI Overviews and by AI assistants like ChatGPT, Perplexity, and Gemini — often before anyone clicks a blue link. That doesn’t kill SEO; it raises the stakes for doing it well.
We build SEO for how search works now, not how it worked five years ago — and if you want to go further into paid AI placements
No black boxes. We track everything in Google Search Console and GA4 — organic traffic, keyword rankings, impressions and clicks, organic conversions, and share of voice — and report in plain English on what’s moving leads and revenue, not just rankings. You get always-on dashboard access and a real strategist who explains what the numbers mean and what we’re doing next.
Why we don’t guarantee rankings: nobody controls Google’s algorithm, so a “guaranteed #1” promise is either meaningless or built on tricks that get you penalized. What we guarantee is disciplined, white-hat work, transparent reporting, and honesty about what’s realistic for your market — with no long-term contract.
To get your number: book a free strategy call. We’ll review your site and market, then send a clear, custom quote — no obligation.
Free SEO audit — no obligation. We’ll show you exactly what’s holding your rankings back — technical issues, content gaps, or authority — and hand you a clear plan to fix it.
Founder
Google & Meta certified
SEO and Analytics Expert
Brand Strategist
Tools we work in: Google Search Console, Google Analytics 4, Google Business Profile, Ahrefs, SEMrush, Screaming Frog, PageSpeed Insights, and Looker Studio.
Yes. We generally recommend a minimum monthly advertising budget of $3,000–$5,000. This provides enough conversion data for paid platforms to optimize campaigns effectively and produce statistically meaningful results.
We offer flexible engagement models based on your business needs. While long-term partnerships typically achieve the strongest results, our focus is on delivering measurable performance rather than locking clients into lengthy contracts.
You do. Your Google Ads account, Meta Ads account, Google Analytics, tracking setup, conversion data, audiences, and creative assets remain your property. We believe every client should retain full ownership of their marketing assets.
Most campaigns begin generating meaningful optimization data within the first 30 days. Significant improvements in ROAS, CAC, and revenue typically occur within 60 to 90 days, depending on your industry, competition, advertising budget, and historical account performance.
A good Return on Ad Spend (ROAS) depends on your profit margins and business model. While many businesses target 3:1 ROAS, ecommerce brands with lower margins may require higher returns, whereas businesses with high customer lifetime value (LTV) can remain profitable with a lower ROAS.
An agency provides immediate access to experienced specialists across Google Ads, Meta Ads, analytics, creative strategy, SEO, CRO, and attribution- without the cost of hiring and managing multiple full-time employees. Many growing businesses find agencies more cost-effective until they reach enterprise scale.
We focus on business metrics that directly impact profitability, including:
Digital marketing includes every online marketing activity, including SEO, content marketing, social media, email marketing, and paid advertising. Performance marketing focuses specifically on measurable results where campaigns are optimized around outcomes like revenue, leads, ROAS, and customer acquisition rather than awareness or impressions.
We manage campaigns across Google Ads, Performance Max, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, LinkedIn Ads, Google Shopping, Display Advertising, as well as SEO, Email Marketing, and Conversion Rate Optimization (CRO).
Every campaign is tracked using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Conversions API, Server-Side Tracking, Consent Mode v2, and Looker Studio dashboards. This allows us to accurately measure conversions, attribution, revenue, ROAS, CAC, and overall marketing performance.
Clients receive access to real-time reporting dashboards, regular campaign updates, monthly performance reports, and bi-weekly Zoom meetings. Every report focuses on measurable business outcomes, helping you understand exactly how your advertising investment is performing.
Ads That Matters' work reduced the client's CPL by 62% and increased lead quality by 67%. The team was responsive, delivered work on time, and provided weekly updates and monthly reports. Ads That Matters was data-driven, focused on the client's CPL metric, and understood the client's business.
After the iOS 14 update, our Facebook campaigns stopped producing quality leads. The team implemented CRM integration, Offline Conversions, and first-party data strategies, reducing our Cost Per Lead from $42 to $31 while significantly improving lead quality.”
We had worked with multiple agencies before ADS That Matters, but none could scale our campaigns profitably. In just 60 days, they increased sales by 45% while maintaining strong ROAS. Their communication and reporting are second to none.
The team doesn’t just manage ads—they understand the numbers behind business growth. Every recommendation is backed by data, and their reporting gives us complete visibility into ROAS, CAC, and revenue. They truly feel like an extension of our marketing team.
Book a free SEO audit. We’ll show you exactly what’s capping your rankings — technical, content, or authority — and hand you a clear plan to turn organic search into compounding leads and revenue. No obligation, no jargon.
