Your store can have thousands of products and still be invisible where it counts: the search results your buyers actually use. Most online stores aren’t losing to better competitors — they’re losing to their own thin category pages, duplicate product URLs, and a technical setup that quietly buries half the catalogue where Google never looks.
We’re ADS That Matters, an ecommerce SEO company that fixes exactly those leaks and turns organic search into a revenue channel — not a vanity ranking report. We diagnose what’s holding your store back, fix the technical foundation stores get wrong, and build the product and category pages that rank and sell. And because we run paid ads too, we use your Shopping and paid-search data to prioritise the SEO that actually drives orders.
An ecommerce SEO company improves your online store’s visibility in organic search — fixing technical issues unique to stores (faceted navigation, duplicate variant URLs, crawl budget, thin category pages), optimizing product and category pages for buying-intent keywords, adding product schema, and building authority — so your catalogue ranks for the searches that turn into orders. Unlike paid ads, ecommerce SEO keeps driving revenue after you stop spending, giving it the lowest long-term cost per sale of any channel.
Most stores see meaningful movement in 3–6 months, compounding after that. Pricing is usually a monthly package (commonly $1,500–$8,000+/month) scaled to catalogue size and competitiveness. We won’t guarantee rankings — nobody controls Google’s algorithm — but we’ll show you exactly where the revenue leaks are first.
987+ sites ranked • 86% average organic traffic growth • $1.2M+ organic revenue driven • 94%+ client retention.
Naming these precisely is the whole job. A free ecommerce SEO audit shows you exactly which of these are costing you orders right now.
The client’s online store was getting low organic traffic and weak sales. Pages were ranking poorly, so visibility and revenue from search were limited.
Clicks grew from 3.42K to 9.87K (+189%), impressions increased from 126K to 284K (+126%), average position improved from 37.6 to 15.4, and organic sales jumped from $8.52K to $28.16K (+230%).
This is where an ecommerce seo service earns its fee, and where general SEO agencies fall short. The technical work specific to online stores:
Fix this foundation and everything above it — content, rankings, authority — finally gets traction.
In ecommerce, your category and product pages are your money pages — so they have to do double duty: rank in search and convert the visitor.
| Term | What It Means |
|---|---|
| Organic Revenue | Sales driven by unpaid search — the metric that actually matters. |
| Transactional Keywords | Buying-intent searches ("buy," "best," "near me") that convert. |
| Faceted Navigation | Filter/sort options that can generate crawl-wasting duplicate URLs. |
| Crawl Budget | How many pages Google will crawl — precious on a big catalogue. |
| Index Bloat | Too many low-value URLs indexed, diluting your store's strength. |
| Product Schema | Structured data for price, availability, and reviews (rich results). |
| Canonical Tag | Tells Google the "main" version of duplicate/variant pages. |
| AOV / RPV | Average order value / revenue per visit — ecommerce health metrics. |
| Core Web Vitals | Google's page-speed and stability metrics — heavier on stores. |
Rankings for competitive product and category terms need authority. We build it the sustainable way — product-launch link building, digital PR that earns real coverage, and the domain authority that raises every page’s ceiling. White-hat only; no schemes that risk a penalty on a store you depend on.
Every ecommerce platform has its own SEO quirks, and knowing them is half the battle:
Here’s what a pure-SEO agency can’t offer a store owner: we run paid media too, and for ecommerce that’s a genuine edge.
Shoppers increasingly research — and get recommendations — inside Google AI Overviews and AI assistants like ChatGPT and Perplexity, often before they reach a store. That changes ecommerce SEO:
No black boxes. We track GA4 ecommerce reporting, Google Search Console, and rank data — organic revenue, product and category rankings, organic conversion rate, and share of voice — and report in plain English on what’s driving orders, not just traffic. You get always-on dashboard access and a real strategist who explains what’s next.
Ecommerce SEO is an ongoing, compounding investment, so it’s almost always a monthly package — but how much work it takes swings hugely with your catalogue. A small store building organic revenue and a 10,000-SKU catalogue in a competitive category are completely different jobs, which is why we scale the package to your store rather than post one number that fits neither.
We work in tiers — an entry level for small-to-mid catalogues building organic revenue, a higher level for larger stores in competitive categories, and fully custom for large, complex catalogues — plus a one-time audit that hands you a deep ecommerce SEO diagnostic and roadmap you can act on. We’ll recommend the right fit for your store.
To get your number: book a free call. We’ll review your store and catalogue, then send a clear, custom quote — no obligation.
| ADS That Matters | In-House Hire | DIY | |
|---|---|---|---|
| Cost | Package or retainer — full team | Salary + benefits + tools | "Free" until technical issues cost you sales |
| Ecommerce Technical Depth | Faceted nav, crawl budget, schema daily | Depends on the hire | Usually the hardest part to get right |
| Platform Know-How | Shopify / Magento / BigCommerce / Woo | Often one platform | Whatever you can learn |
| Integrated with Paid | Yes — Shopping data informs SEO | No | No |
| Best For | Most stores from SMB to enterprise | Very large, always-on catalogues | Tiny stores testing |
Free ecommerce SEO audit — no obligation. We’ll show you exactly which technical issues, thin pages, and missed buying-intent keywords are costing you orders, and hand you a clear roadmap.
Yes. We generally recommend a minimum monthly advertising budget of $3,000–$5,000. This provides enough conversion data for paid platforms to optimize campaigns effectively and produce statistically meaningful results.
We offer flexible engagement models based on your business needs. While long-term partnerships typically achieve the strongest results, our focus is on delivering measurable performance rather than locking clients into lengthy contracts.
You do. Your Google Ads account, Meta Ads account, Google Analytics, tracking setup, conversion data, audiences, and creative assets remain your property. We believe every client should retain full ownership of their marketing assets.
Most campaigns begin generating meaningful optimization data within the first 30 days. Significant improvements in ROAS, CAC, and revenue typically occur within 60 to 90 days, depending on your industry, competition, advertising budget, and historical account performance.
A good Return on Ad Spend (ROAS) depends on your profit margins and business model. While many businesses target 3:1 ROAS, ecommerce brands with lower margins may require higher returns, whereas businesses with high customer lifetime value (LTV) can remain profitable with a lower ROAS.
An agency provides immediate access to experienced specialists across Google Ads, Meta Ads, analytics, creative strategy, SEO, CRO, and attribution- without the cost of hiring and managing multiple full-time employees. Many growing businesses find agencies more cost-effective until they reach enterprise scale.
We focus on business metrics that directly impact profitability, including:
Digital marketing includes every online marketing activity, including SEO, content marketing, social media, email marketing, and paid advertising. Performance marketing focuses specifically on measurable results where campaigns are optimized around outcomes like revenue, leads, ROAS, and customer acquisition rather than awareness or impressions.
We manage campaigns across Google Ads, Performance Max, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, LinkedIn Ads, Google Shopping, Display Advertising, as well as SEO, Email Marketing, and Conversion Rate Optimization (CRO).
Every campaign is tracked using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Conversions API, Server-Side Tracking, Consent Mode v2, and Looker Studio dashboards. This allows us to accurately measure conversions, attribution, revenue, ROAS, CAC, and overall marketing performance.
Clients receive access to real-time reporting dashboards, regular campaign updates, monthly performance reports, and bi-weekly Zoom meetings. Every report focuses on measurable business outcomes, helping you understand exactly how your advertising investment is performing.
Ads That Matters' work reduced the client's CPL by 62% and increased lead quality by 67%. The team was responsive, delivered work on time, and provided weekly updates and monthly reports. Ads That Matters was data-driven, focused on the client's CPL metric, and understood the client's business.
After the iOS 14 update, our Facebook campaigns stopped producing quality leads. The team implemented CRM integration, Offline Conversions, and first-party data strategies, reducing our Cost Per Lead from $42 to $31 while significantly improving lead quality.”
We had worked with multiple agencies before ADS That Matters, but none could scale our campaigns profitably. In just 60 days, they increased sales by 45% while maintaining strong ROAS. Their communication and reporting are second to none.
The team doesn’t just manage ads—they understand the numbers behind business growth. Every recommendation is backed by data, and their reporting gives us complete visibility into ROAS, CAC, and revenue. They truly feel like an extension of our marketing team.
Book a free ecommerce SEO audit. We’ll show you exactly which technical leaks, thin pages, and missed buying-intent keywords are costing you sales — and hand you a clear roadmap to fix them. No obligation, no jargon.
