Most Facebook ad agencies still run campaigns like it’s 2019: interest targeting, custom and lookalike audiences, a handful of static ads, and a report you get once a month if you’re lucky. Meta’s platform doesn’t work that way anymore. The Andromeda update has changed how Meta ads work, iOS tracking changes have quietly broken half the reporting agencies still rely on, and creative volume matters more than clever targeting ever did.
We’re a Meta Ads agency (Facebook included-it’s the same platform, same Ads Manager, and same Pixel) that builds and manages Facebook and Instagram campaigns for brands that want to see exactly where the money’s going, not just a monthly screenshot of inflated dashboard data.
A Meta ads agency plans, builds, and manages your Facebook and Instagram advertising-audience and extensive creative strategy and execution at scale with the help of AI, campaign structure, Pixel and Conversions API tracking, bid and budget management, and ongoing testing-so ad spend turns into revenue instead of impressions. Meta ads management pricing typically runs one of three ways: a percentage of ad spend (commonly 10–20%), a flat monthly retainer ($800–$6,000+ depending on account size), or performance-based pricing tied to results. We break down real numbers further down this page.
Meta Business Partner – certified status recognizing account performance, client retention, and ad spend managed responsibly across Facebook and Instagram.
The results below are placeholders. Replacing them with your actual, verifiable client data (with permission) before publishing-named results with real dashboards is worth more than any paragraph we could write here.
Client needed to scale sales for their women's beauty brand while maintaining profitable ROAS and reducing cost per purchase. Tracking was inconsistent.
Generated $41,008.74 in revenue with 7.93x ROAS and a $11.22 cost per purchase.
Additional campaigns delivered ROAS of 6.38x and 5.32x, scaling revenue efficiently.
Generated $41,008.74 in revenue with 7.93x ROAS and a $11.22 cost per purchase.
Additional campaigns delivered 6.38x and 5.32x ROAS, scaling revenue efficiently
Client needed to scale Meta Ads campaigns across multiple accounts while maintaining efficient CPA and maximizing ROAS.
Meta advertising runs your ads across Facebook, Instagram, Messenger, and the Audience Network – all managed from one place: Meta Ads Manager. You’re not just buying “Facebook ads” anymore; a single campaign can show up as a Facebook feed post, an Instagram Reel, and a Messenger placement, all optimized by the same algorithm.
A Meta ads management agency handles the parts most businesses don’t have time to do properly: building the Pixel and Conversions API so your data survives iOS tracking changes, writing and testing enough creative variations that the algorithm has something to actually optimize against, and reading Ads Manager closely with other third party tools like Triple whale and Hyros to know which campaigns are compounding and which ones are just burning budgets.
| Term | What It Actually Means |
|---|---|
| ROAS | Return on ad spend — revenue earned per dollar spent. |
| CPA | Cost per acquisition — what one customer actually costs. |
| CPR (Cost Per Result) | Cost per whatever action you optimized for — a lead, a purchase, a sign-up. |
| CPM | Cost per 1,000 impressions. |
| Frequency | The average number of times one person saw your ad. Climbing frequency with flat results signals ad fatigue. |
| ThruPlay | A completed (or 15-second) video view, used to judge whether video creative is actually holding attention. |
| CTR | Click-through rate — share of people who saw your ad and clicked. |
| CAC | Customer acquisition cost — the full blended cost of winning one customer. |
| Service | What We Do |
|---|---|
| Account audit | Full review of Pixel/CAPI health, account structure, and wasted spend. |
| Campaign strategy & build | Facebook and Instagram campaigns structured around Advantage+ and manual objectives. |
| Creative strategy & testing | Static, video, carousel, UGC, and Reels creative at scale with the help of AI. |
| Audience strategy | Lookalike, custom, interest, and broad targeting matched to campaign objective. |
| Conversion tracking | Meta Pixel, Conversions API (CAPI), and first-party data setup that survives iOS signal loss. |
| Bid & budget management | Daily pacing, budget allocation, and Advantage+ optimization tuned to ROAS. |
| Retargeting & remarketing | Dynamic product ads and segmented retargeting for high-intent visitors. |
| Reporting | Plain-English reporting tied to ROAS, CPA, and pipeline — not vanity metrics. |
Facebook and Instagram run on the same backend, so a well-built Meta campaign is already reaching feeds, Stories, Reels, Marketplace, and the Audience Network. On this page, we’re focused on Meta ads management and Facebook ads agency services specifically. If you’re looking for an Instagram-specific deep dive organic strategy, Instagram-only creative direction, or Instagram Shopping.
We also run WhatsApp click-to-chat and catalog ads for businesses where a conversation closes the sale better than a landing page does, which is increasingly common for local services and higher-consideration purchases.
As a Facebook ads agency, we manage campaigns inside Facebook Ads Manager and Facebook Business Manager the same way we’d want them run if the budget were ours structured around real placements, not a single generic ad set left to figure itself out.
Facebook ads today can show up in the Facebook feed, Reels, Stories, Marketplace, and the Audience Network, often all from one campaign, with Meta’s delivery system deciding where each dollar performs best. Rather than fight that, we build creative that works across formats: vertical for Reels and Stories and feed-native for the Facebook feed so the algorithm has real options instead of one repurposed asset stretched across every placement.
What that looks like in practice depends on the account. For e-commerce, it usually means Advantage+ Shopping campaigns are built around a clean Facebook catalog and product feed, with dynamic product ads quietly retargeting site visitors using the exact products they viewed or left in the cart. For service businesses, it more often means Facebook lead ads’ native, on-platform forms for cases where a landing page was only ever adding friction. Underneath both sits audience work that’s genuinely Facebook-specific: page engagers, video viewers, and Facebook-only lookalikes built from your Facebook Pixel and Business Manager data rather than borrowed from Instagram signals. Marketplace and Audience Network come into play where they’re adding efficient volume, not just cheap impressions.
Meta simplified its objectives into a shorter list, but “simplified” doesn’t mean “pick any one and it’ll work.” Each one tells the algorithm something different to optimize toward.
| Objective | Best For | Quick Note |
|---|---|---|
| Sales | Ecommerce and high-intent conversions. | Pairs with sale or purchase campaign objectives. |
| Leads | Service businesses, B2B, local. | Works well with on-platform lead forms or a tracked landing page. |
| Traffic | Top-of-funnel, content, awareness testing. | Cheapest clicks, weakest direct-conversion signal on its own. |
| Awareness | New brand or product launches. | Best paired with a retargeting campaign right behind it. |
| Engagement | Building social proof before a sales push. | Rarely the objective to run alone if revenue is the goal. |
| App Promotion | App installs and in-app events. | Needs its own tracking setup separate from web Pixel/CAPI. |
Our streamlined process ensures effective, data-driven strategies tailored to your goals for achieving impactful digital marketing results.
We review your Pixel, Conversions API, and historical Ads Manager data and flag exactly where iOS signal loss or broken tracking is costing you clean data.
Campaigns get rebuilt around the right objective, and we start producing creative variations at scale using AI - static, video, and UGC-style - because Meta's algorithm needs volume to test against. (Post Andromeda update)
Ads go live. We're watching frequency, CPR, and early ROAS signals daily, not waiting a month to notice fatigue setting in.
A plain-English report on what changed, what the early data says, and what's next. Meta's algorithm typically needs 50+ conversions per week per ad set to exit the learning phase reliably. We'll tell you honestly if your budget needs to grow to get there.
| Factor | Meta Ads Agency | In-House Hire | DIY |
|---|---|---|---|
| Cost | Monthly fee or % of spend | Salary + benefits | Your time only |
| Creative output | Team producing ongoing volume | Limited by one person's bandwidth | Usually the first thing that slips |
| Tracking expertise | Pixel + CAPI setup handled correctly | Depends on one person knowing it | High risk of broken/incomplete tracking |
| Speed to results | Days — existing playbooks | Weeks/months to hire and ramp | Slowest, often costly to learn |
| Best for | Brands wanting expert creative + tracking without a full-time hire | Larger budgets needing daily, dedicated attention | Very small budgets just testing the waters |
Looking specifically for a facebook ads agency for ecommerce – feed health, catalog structure, and Advantage+ Shopping are where most ecommerce budgets actually get won or lost, and it’s a core part of what we do daily.
Here’s the honest truth: a $3,000/month eCommerce store and a $3,000/month lead-gen account need very different amounts of hands-on work — so a single price on a page would either overcharge you or underserve you. That’s why we quote after we understand your account and goals, not before.
We offer flexible models — flat monthly retainer, a percentage of ad spend, or a hybrid of base plus performance — and we’ll recommend the one that fits your budget and objectives best. Your management fee is always separate from the budget that goes to Meta, and there’s no long-term contract.
How to get your price: book a free strategy meeting. We’ll look at your account, understand where you want to go, and give you a clear, custom quote no obligation, no pressure.
Our actual take on automation: Advantage+ and Meta’s AI-driven delivery are genuinely good at finding efficient placements; we’re not going to pretend otherwise. But automation optimizes for what you tell it to, and most accounts feed it bad signals (broken pixels, no CAPI, thin creativity) and then blame the algorithm. Fix the inputs first. The automation gets dramatically better once it has clean data and real creative volume to work with.
Ads That Matters' work reduced the client's CPL by 62% and increased lead quality by 67%. The team was responsive, delivered work on time, and provided weekly updates and monthly reports. Ads That Matters was data-driven, focused on the client's CPL metric, and understood the client's business.
After the iOS 14 update, our Facebook campaigns stopped producing quality leads. The team implemented CRM integration, Offline Conversions, and first-party data strategies, reducing our Cost Per Lead from $42 to $31 while significantly improving lead quality.”
We had worked with multiple agencies before ADS That Matters, but none could scale our campaigns profitably. In just 60 days, they increased sales by 45% while maintaining strong ROAS. Their communication and reporting are second to none.
The team doesn’t just manage ads—they understand the numbers behind business growth. Every recommendation is backed by data, and their reporting gives us complete visibility into ROAS, CAC, and revenue. They truly feel like an extension of our marketing team.
The cost of hiring a performance marketing agency depends on your monthly advertising budget, campaign complexity, and the services included. Most businesses invest in a combination of management fees and advertising spend to achieve measurable, scalable growth.
Yes. We generally recommend a minimum monthly advertising budget of $3,000–$5,000. This provides enough conversion data for paid platforms to optimize campaigns effectively and produce statistically meaningful results.
We offer flexible engagement models based on your business needs. While long-term partnerships typically achieve the strongest results, our focus is on delivering measurable performance rather than locking clients into lengthy contracts.
You do. Your Google Ads account, Meta Ads account, Google Analytics, tracking setup, conversion data, audiences, and creative assets remain your property. We believe every client should retain full ownership of their marketing assets.
Most campaigns begin generating meaningful optimization data within the first 30 days. Significant improvements in ROAS, CAC, and revenue typically occur within 60 to 90 days, depending on your industry, competition, advertising budget, and historical account performance.
A good Return on Ad Spend (ROAS) depends on your profit margins and business model. While many businesses target 3:1 ROAS, ecommerce brands with lower margins may require higher returns, whereas businesses with high customer lifetime value (LTV) can remain profitable with a lower ROAS.
An agency provides immediate access to experienced specialists across Google Ads, Meta Ads, analytics, creative strategy, SEO, CRO, and attribution- without the cost of hiring and managing multiple full-time employees. Many growing businesses find agencies more cost-effective until they reach enterprise scale.
We focus on business metrics that directly impact profitability, including:
Digital marketing includes every online marketing activity, including SEO, content marketing, social media, email marketing, and paid advertising. Performance marketing focuses specifically on measurable results where campaigns are optimized around outcomes like revenue, leads, ROAS, and customer acquisition rather than awareness or impressions.
We manage campaigns across Google Ads, Performance Max, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, LinkedIn Ads, Google Shopping, Display Advertising, as well as SEO, Email Marketing, and Conversion Rate Optimization (CRO).
Every campaign is tracked using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Conversions API, Server-Side Tracking, Consent Mode v2, and Looker Studio dashboards. This allows us to accurately measure conversions, attribution, revenue, ROAS, CAC, and overall marketing performance.
Clients receive access to real-time reporting dashboards, regular campaign updates, monthly performance reports, and bi-weekly Zoom meetings. Every report focuses on measurable business outcomes, helping you understand exactly how your advertising investment is performing.
Book a free audit. We’ll show you exactly where your Facebook and Instagram accounts are leaking budget, no obligation, no generic pitch.
