Six months ago, we were spending hours crafting ad copy for our clients. Testing different headlines, trying various angles, ...

Last week, I watched a client's traditional ad campaign get completely outperformed by an AI-optimized setup. The difference? A ...

Last week, a client asked me the question I get almost daily: "Should I spend my advertising budget on ...

Everyone's obsessed with targeting their "ideal customer profile." But here's what's actually happening: you're fighting over the same audience ...